You’ve been told over and over that you must be clear and specific on your Niche and Ideal Client avatar. Any half decent business coach and mentor will tell you that, but whether they can help you get the clarity and specificity you need is another thing!
You may have hired someone to help you, or you may try to figure it out alone, either way there are some common mistakes to avoid.
These mistakes can be devastating. They can be, at best, expensive – in terms of time and money, and at worst, fatal to your business. I’ve come across many coaches who have, or are on the verge of, throwing in the towel on their dream business. Why? Because no matter what they do to attract and enrol clients, nothing works.
This is devastating and it’s unnecessary.
I’m going to flag the top 3 common mistakes that coaches make when trying to nail their niche and identify their ideal client avatar:
Mistake #1: You’re resisting the process of narrowing your niche and specifying an ideal client avatar because of fear.
I’ll start with this most obvious one. Perhaps on some level you’re resisting dialing down too deeply because you know that what you offer can help so many different people.
I’m not doubting that this is true but when it comes to your marketing, this way of thinking won’t work. This is a fear based response, it’s the fear of missing out!
The fear is telling you to throw your marketing net wide otherwise you risk losing out on potential opportunities to work with potential clients. This resistance will block your clarity, and since you attract the thing you fear, you’re kind of shooting yourself in the foot.
I know it seems so counter intuitive to say in order to reach more people you have to narrow your audience, but it’s true.
The more specific you are, the more people you’ll attract.
This is because your clarity and specificity will infuse your content and your messaging will be so on point, specific and targeted that it will resonate much more deeply with your audience. This is when you get people private messaging you saying “Oh my god! Your post was like you’re reading my mind! How can I work with you?”
You’ll also attract those folks who see those parts of themselves in your clear messaging, they may not be a match to your ideal client avatar but that doesn’t mean you can’t still help them!
Mistake #2: You’re seeking your answers to your niche and ideal client externally.
Maybe you’re seeing what other coaches are doing successfully and thinking “I love what they’re doing, I could do that!” And you’re considering trying on the same niche.
Or you’re listening to other people who are telling you what you should do, or could do based on your career history or what they know of you, or their opinion of what would work well.
Or possibly, you’re looking at past clients you’ve worked with, and creating an Ideal Client Avatar from all of their ‘best bits’.
All of this is a mistake. Why? Because your niche and your ideal client are not concepts that you create and step into. Not at all!
Your niche and ideal client come from within. They embody your unique passion and your purpose. Your coaching business is a vehicle through which to express your highest self aka your gifts.
Every coach I speak to has the same desire and that is to help others. Whenever I ask the question “what makes success as a coach so meaningful for you?” The answer is invariably about fulfillment.
Your niche is an expression of your gift, your secret sauce. It’s that thing that only you do, in the way that you do it! When you tap into your true niche, you’re operating from your zone of genius, and that’s when you deliver the most value for your ideal clients.
Mistake #3: You’re choosing a niche that you perceive is going to be “profitable”
It makes sense to choose a niche that is going to be profitable. Logically speaking, I get it. But it’s a mistake.
A recent new client told me how a previous coach promised to help her nail her niche and craft her signature offer. Part of the process was looking at what “category of people” will pay a certain amount for her coaching. My client trusted this coach and went along with the chosen category of people because, logically? It made perfect sense.
But my client wasn’t “feeling” it, and shortly after the coaching ended, she abandoned that niche and ideal client type because she just didn’t know what to ‘talk about’ every day in her content, she felt stuck and uninspired. A waste of time and money.
Next #truthbomb for you: It’s not your niche that is profitable! YOU are the profitable element of your coaching business by virtue of your alignment and your state of consciousness (Which I talked about previously in a livestream you can watch here)
People buy people. You determine the profitability of your niche by virtue of how you show up and how clear you are.
When you’re aligned with your true niche, you infuse everything you do with passion. Passion is a mountain moving energy and as Tony Robbins says “Passion is the genesis to genius”
You’ll see coaches in any field, be it health, business, mindset, confidence, leadership, parenting etc who are rocking it and equally there are those who are struggling. By rocking it, I don’t just mean making tons of money either, I mean they’re totally loving what they do every day, showing up, sharing a shit ton of value and having fun.
What’s the difference between the ones who are rocking it vs. those who are struggling?
The answer is Alignment with their true niche. It’s really a clarity, and an energy thing!
When you tap into your true niche, you tap into an energy source that is sustainable, influential and impactful. It enables you to kick fear to the curb and show up authentically and as Abraham Hicks would say, you’re tuned in, turned on and tapped into source!
If you’re frustrated because you know you have an incredible capacity to help others and yet you’re still not seeing the kind of results you’d hoped by now, then let’s talk. Book a call with me today and let’s talk about how I can help you get the transformational level of clarity and alignment you need. Simply click on this link and schedule your call: https://sanaefloyd.com/contact-sanae/