Are you ‘resisting’ narrowing your Niche?🤷🏼♀️
👉🏼Perhaps you’re afraid that narrowing your niche means closing the door on so many ‘potential’ clients, and losing that potential revenue
👉🏼Maybe you like the idea that everyone is a potential client and your answer to the “What do you do?” question keeps changing
👉🏼Possibly you’re spending a lot of time and money attending networking meetings, speaking to everyone, doing that “cold outreach thingy” on Facebook #shudder
If any of that resonates with you then I am here to share with you 7 powerful reasons why narrowing your niche will transform your business success and FAST
And just to be clear, when I talk about your “Niche” I’m talking about something you’re truly passionate about, as opposed to what you think you should do, or what others say you’d be ‘good at’.
Your passionate Niche is the thing that makes your heart sing.
It’s the thing you could talk about enthusiastically all day long and where you’re most confident and purposeful.
Benefits of narrowing your NICHE 🎯
🌟1. Your coaching packages, your marketing and your messaging becomes laser focused, relevant and powerful as opposed to blanket (read: bland)
🌟2. When you show up with clarity, confidence and credibility you become influential and inspirational i.e you create an IMMEDIATE state change in your audience to want to take action with you
🌟3. People love specialists and have an increased expectation of success. Your prospects will have increased confidence and belief in your ability to help them.
🌟4. You don’t have the pressure of having to try to “convince” anyone of the value of your coaching. If you have to convince or persuade, they’re not your ideal client.
🌟5. You can be more strategic and selective about where you spend your time because you know where your ideal clients are hanging out, saving you precious time, money and energy
🌟6. You become recognised as the Go To expert in your specific niche thus increasing your referral rates, your confidence and your fees
🌟7. You get to work with the people that you love to work with!
I’m lucky that I get to be a part of the experience when a coach gets breakthrough clarity on her niche and her passionate and purposeful why (because it’s what I do!).
It’s like magic 🔮
So you see, it’s not just powerful for your marketing and your stand-out expert-positioning…
it’s also magical alignment for your energy and your action-taking.
(And it means you can finally finish your website!)
p.s. If you’re serious about growing a profitable coaching business that is aligned with your soul’s purpose then let’s talk!! Book a 45 minute discovery session with me today and let’s talk about how: