I talked about the importance of consistent visibility and how you’re leveraging your position as the Expert, a Leader, as you’re building credibility and trust.
This is important!
You’re here with a gift, you have a message to share and you want to help people! So you have to show up so your people can find you.
And since my answer to “How often should I post?” is “Every day!” You may be wondering “What do I post?” “What do I talk about every- single-day??” “How do I come up with new stuff every day!??”
Firstly here’s a free PDF with some post ideas and headline generators to get your juices flowing but more importantly, I want to share the super simple strategies that will unleash your inner content creation diva!
Hint: It’s 90% mindset.
Consistent visibility doesn’t just mean posting jokey memes, pictures of your pets or even other people’s quotes. There’s nothing wrong with those in and of themselves but what’s your intention?
So this is point #1: Get intentional.
What’s your true purpose for having a visibility strategy?
To reach more people. To grow your business. To attract clients, right?
You want to position yourself as the Go-To-Authority in your Niche.
You want to express yourself authentically and share your message. That’s an important intention and it will impact how you feel as you show up.
Decide what you want, why you want it and who you need to be every day in order to embody that.
Wherever you are in your journey, step into the next level of identity for yourself.
For example, you want to be a 6-figure Coach? Then internalise it and show up every day in that energy.
You want to be recognised as an expert? Then internalise that, and show up every day as the expert.
You want to be trusted and respected, have your business be taken seriously? Then internalise it, and trust yourself, respect yourself and take your business seriously.
So that’s the point #1: Get intentional about your visibility strategy. We’re not throwing spaghetti at the wall and hoping that some will stick here.
Point #2: Change your story
You have a story going on that your reality will be constantly reinforcing i.e.:
“It’s too noisy out there”;
“I hate myself on video”;
“It takes me ages to come up with good content”;
“I have nothing new to say – it’s all been said before”;
“I don’t know what to talk about!”
Or quite simply: “It’s so hard!”
All of those negative mentations are creating a reality that is reinforcing limitation – and it will keep you stuck for as long as you let it.
So what can you change your story to? Here are a few suggestions to get you started:
“I always know what to say”;
“Creativity flows to me and through me and I always know what to say”;
“I love knowing that my content resonates with my ideal clients – they are watching me”;
“I show up fearlessly every single day and I love it!”
And how about “It’s EASY!”
So change your narrative and write a new reality for yourself.
Point #3: Create A Content Calendar
Ok so let’s create a super simple strategy that you can follow that aligns with your expertise and delivers value.
Step 1: Consider the 5 – 8 headline outcomes that your programme of coaching delivers.
Step 2: Brainstorm up to 7 sub-topics for each outcome that you can teach on.
Step 3: Then create a content calendar and insert those 7 sub-topics into days of the week like so:
So now, what’s stopping you? Go out there and Shine Your Light!
Helpful? Got questions? Comment below!
P.S.: Ready to take your coaching business beyond the yo-yoing and struggle of feast or famine income? Want to make 10k months your new normal?
Book a call with me and let’s talk about how we can help you make that happen: https://sanaefloydcoaching.as.me/discovery