Wanna know how to rise above the noise and leverage your expertise so you become recognised as the authority in your niche?
Ready to have hot prospects reaching out to you because they’ve devoured your content and they’re hungry to hire you?
Of course, you do!
Perhaps right now, you’re losing sleep over the lack of engagement and leads from your social media activity and it’s making you feel invisible.
Not only is this frustrating as hell but it can cause you to start doubting yourself which can have a devastating effect on your self-worth and confidence. It’s a self-perpetuating downward spiral that becomes all consuming as you can’t see beyond the tumbleweeds.
It’s time to get recognised as the expert in your niche and go from invisible to invincible!
Here are 19 of my TOPPEST TOP TIPS (In no particular order, although don’t skip #19 – it’s essential to all else) to help you leverage your expertise, increase your magnetic client attractor factor and win in your online coaching business!
It may seem counter intuitive to narrow your niche and get specific with your target market when you’re wanting to attract more clients but the truth is, the more specialised you are, the more you’ll get known for that special thing you do!
2) Define your Expertise Clearly
Craft a consistent statement that clearly defines your area of expertise. Spend time getting this right up front and the clarity will boost your confidence too.
I am _[your title]_I help_[your ideal client]_with_ [what you help them do]_so that_[specific result]
3) Share Your Credibility Factor
Get clear on what makes you the credible expert and share this in your content.
Your credibility can come from your personal story of what you’ve overcome and accomplished; your professional experience and qualifications; the incredible results you’ve helped past clients achieve (whether coaching clients or corporate employers) and all of the above!
Is there congruence in your profile description and your branding across your various platforms? Folks will ‘check you out’ and so you want to ensure that your profiles all align across all your Social media platforms and reflect a consistent message.
5) Consistent Visibility
Ever heard of “The familiarity principle”? It’s the tendency we humans have of developing a preference for things (be they people, products, ideas etc.) that we see more often.
Be consistently visibility and, in the words of one of my very first coaches “you’ll rise above the noise like cream”
Many coaches worry about being repetitive and waste time trying to come up with new content constantly. In actual fact repetition of your core message in your content is critical for your expert positioning.
Repetition builds trust as people get to know you for what you do and remember, social media newsfeeds move fast so there’ll always be new eyeballs on your stuff (and your die-hard followers will hear what they need to hear each time!)
7) Describe your ideal clients’ pain in your posts
When you can describe your ideal clients’ pain better than they can, you automatically stand out as the expert with the solution. Think about it – haven’t you ever googled some ‘unusual’ symptoms you’re getting? You find an article that describes your symptoms plus a few more that you weren’t aware of (but now you come to mention it…) and you keep reading because you assume the author has the answer.
8) Video and Live-stream
I know that doing videos and live-streaming may fill you with horror, it certainly did me in the early days!! But I guarantee that once you push through the fear and start doing it consistently, you’ll accelerate your expert positioning, faster than any other medium.
9) Hidden barriers to success
Experts in their field understand what is holding their ideal clients back from the results they really want, especially those sneaky ‘hidden’ or ‘secret’ perceived barriers to success.
When you highlight what is really going on in your ideal client’s mind, your content will be much more impactful and you’ll start getting messages that say “Oh my gosh! It’s like you’re reading my mind!!
10) Showcase your expertise
You’re the expert so show up and BE the expert!!
How? By adding value through expert content that your ideal clients will find helpful, answering questions, and engaging on other peoples’ posts in meaningful ways.
By doing this you’re invoking the Law of Reciprocity, – when you give, people have a deep psychological urge to give back to you i.e. by saying “Yes!!” to your offers and/or referring or recommending you to their network.
11) Guest Expert Opportunities
Reach out to relevant podcasts and offer yourself up for guest expert interviews or contact hosts/admins of social media platform groups who share the same audience and offer to do a guest expert interview or masterclass into that group. Avoid stepping on any toes by ensuring the group hosts’ services complement what you offer, rather than clash with.
12) Get featured and published
Write expert positioning articles of value and submit them to publications that are relevant to your target market. Articles that share how you navigated and overcame a challenge with key lessons learned are always popular.
Embed the logos of your featured publications on your website and on your social media to add weight to your credibility.
13) Package Up Your Process
The 7 Steps…, strategies and systems, blueprints, frameworks, and formulas…
Package your process and give it a name to reinforce your position as an expert. Your unique system is the map that you’re going to expertly guide your client along to get them to their desired destination!
14) Social Proof
Toot your horn and share your client wins. Social Proof is powerful because your clients are doing the talking for you.
Brand new to your coaching business? The workaround is to offer free coaching in exchange for testimonials. Share the love!
15) Create Masterclasses and Webinars
Done well, online masterclasses and webinars will sky-rocket your expert status because in one body of work you’re able to talk about what you do, who you help, and what makes you credible as you share your story.
You’re able to show your understanding of your clients’ deepest pains and frustrations as well as their desires, give value throughout and share client testimonials to back up your teaching points.
16) Create your own Facebook Group
This is a great way to position yourself as an expert and as a Leader. Be specific with your guidelines on who the group is for and what value and support they’ll get by joining. Your private group provides a safe community for your to support your ideal clients and share your expertise with them and when they’re ready they’ll reach out to you to be their coach.
You’ve got to want to win at this online game with every fibre of your being because while the rules are simple and there’s a low bar for entry, it’s NOT easy!! It takes guts to show up and it takes perseverance and persistence to push through the tough times, the doubts, and the fear.
Make a decision right now that you’re gonna really go for it and don’t ever quit. This is how your success is guaranteed
18) Be yourself.
Be authentic and share your knowledge, skills, and wisdom in the best way for you. Find your groove, your strength, and play to that.
You’re in this for the long game and forcing yourself to be someone or something you’re not because you think that’s how you’ll succeed, is exhausting and unsustainable.
People love, and are craving, real and authentic humanity and integrity and this is what you bring when you’re showing up just doing beautiful YOU.
19) Get into Alignment
Choose passion over profit every time! Alignment with your passion and your purpose means that you’re aligned with your perfect niche and ideal client.
Alignment is like magic:
- Alignment is clarity and clarity is power
With clarity comes confidence and with confidence comes discernment of decisions and bold action-taking.
And bold action taking gathers momentum and momentum generates new results.
New results produce a shift in consciousness that opens you up to more new possibilities.
So, the better it gets the better it gets! Creativity and inspiration flow and you show up daily in your highest and best self. You have absolute clarity in who you are, what your zone of genius is, who you’re talking to and where you’re going. You magnetize to you everything you want as you set clear intentions, take aligned action, and radiate rock-solid self-worth.
This is when the clients flow in and you’re fulfilled in service doing what you’re here to do!
PS – Ready to close the gap?
Book your 45 minutes consult call with me and let’s talk about how I can help you achieve your coaching business goals.