Attracting coaching clients through organic content marketing on Facebook is a highly effective strategy for growing your coaching business.
It’s certainly been one of the main sources of clients coming into my business over the past 7 years. It’s simple, it’s FREE (hence ‘organic’) and it can be fun, if you allow it.
By creating valuable, engaging content and building relationships with potential clients on the platform, you can position yourself as an expert in your niche and establish trust with your target audience.
In this weeks blog, we’ll explore some key strategies for using organic content marketing on Facebook to attract coaching clients.
Firstly, it’s vitally important to understand your target audience and what they’re looking for in a coach.
Consider the problems they’re facing and the specific solutions you offer. Once you have a clear understanding of your target market, you can create content that addresses their specific needs and pain points.
If you’re struggling to get the clarity you need, then I’ve created a FREE 5 day course designed to help you get clear and aligned with your niche, your ideal client avatar and your expert positioning message. You can access it here: SHINE YOUR LIGHT COURSE.
Creating a business page on Facebook, separate from your personal profile, allows you to build a following of prospect clients and provide them with valuable content, such as tips, advice, and testimonials from past clients.
By consistently providing value to your page followers, you can establish yourself as a trusted authority in your field and build relationships and connections.
I’d also recommend starting your own Facebook group for your coaching business. Many coaches get confused by what to post on their Facebook page and their group and what the difference is.
I always say that your business page is like your shop window. You’re show-casing your knowledge and expertise. It’s public.
Your group, if set to private, allows you to build a community of potential clients and provide them with valuable content, such as tips, advice, and testimonials from past clients. This community are more likely to engage with you, because it’s a private, safe place. They’re less likely to comment on your Facebook page content because it’s public.
Your group can become a community of like-minded people who are all “in the same boat” which is why it’s a safer space for them to share their challenges and for you to serve at a deeper level.
You can do regular trainings in your Facebook group, remembering to promote them on your business page. For example, you can write a post on your page that says something like: “If you’re a ambitious high achiever entrepreneur, struggling with perfectionism, then you won’t want to miss my FREE training session called “______”…Simply join my Facebook Community in order to join me live…”
In addition to creating valuable content and building relationships, it’s also important to showcase your expertise and experience as a coach.
Share testimonials from past clients, use case studies to demonstrate the results you’ve helped others to achieve and share your own journey, the highs and the lows! All of this to establish credibility and build trust.
When it comes to showcasing how you’ve helped your clients, I’m a big lover of the “screenshot” chats that showcase client wins. I love them because they’re authentic and often capture the clients excitement and exuberance. If you’re sharing a screenshot, blank out the clients name (or ask them for permission to share) and remember to always give context in your post. This means highlighting what the client was struggling with, what they did differently (with your help) and then the result.
Thereby turning your ‘client win’ post into a value post as you’re sharing what they did to get the results.
For any strategy to be effective, you’ve got to focus on creating high-quality, engaging content that resonates with your target audience. This is when people reach out to you, having consumed your content saying “It’s like you’re reading my mind!”
Teaching what you know, providing value, sharing inspirational wisdom and being aspirational in your content, not only leverages your expertise and authority, but it also makes your sales process a lot easier!
Your content does most of the selling for you! By the time someone books a call with you, they’ve consumed your content and are already 70-80% sold!
One of my favourite books on the topic of content marketing, and one I thoroughly recommend, is Marcus Sheridans “You Ask, They Answer”
This book really inspired me when it came to creating content that my audience would find useful and engage with and that would set me apart in their eyes as a “trusted voice”.
Another strategy is video visibility…
One thing, I learnt very early on is the value of video and live-stream. Remember people buy people. When you show up on video or live-stream, your audience can get to know you and you develop a connection much quicker. This will build that essential know, like and trust.
I can’t tell you the number of people who have reached out to me, out of the blue, saying they saw one of my posts which led them to my page, where they binged watched a batch of my videos…And then made the decision to work with me!
I know it’s as scary as hell when you’re first starting out, or at least it was for me. I had so many fears around being seen and heard. It felt intensely vulnerable, and unsafe.
But then, within a few months, the intensity of not making any money felt even worse! I knew I just had to get over myself and so I tentatively started to push myself out there more and more. It took years to build my visibility muscles and some days, even now, I still wobble but I recognise it for what it is and drop into the present moment, with a conscious breathe.
Another strategy is to collaborate with other coaches or industry experts. This can help to expand your reach and attract new clients to your coaching business. Consider guest blogging, being interviewed on podcasts, or co-hosting webinars, with other coaches or experts who share your audience.
Finally, remember that organic content marketing on Facebook is a long-term strategy. It takes time and consistent effort to build relationships and attract new clients. Be patient and consistent in your efforts, and always strive to provide value to your audience.
By understanding your target audience, creating valuable content, and building relationships, you can establish yourself as an expert in your niche and build your profitable, and fulfilling, coaching business.
p.s. Hey Coach!
Are you ready to take your business to the next level in 2023?
I invite you to join my FREE 5-day online event, Expert Positioning for Profit, hosted in The Coaches Business Academy Facebook Group.
This event is designed specifically for coaching entrepreneurs like yourself, who are looking to gain clarity in their message, confidently market themselves to their dream clients, and discover the secrets to enrolling clients organically from their social media content.
By joining this event, you can expect to:
- Gain clarity in identifying your perfect dream client
- Position yourself as the expert in your niche by establishing your authority and credibility
- Create content that speaks directly to the heart of your target audience
- Recognize and overcome any blocks that are preventing you from getting paid what you deserve
- Get your burning questions answered in real-time during the event.
Starting on Monday, February 6th and running until Friday, February 10th, you’ll have the opportunity to join me for a Zoom call at 2pm each day for 60 minutes, where I’ll be sharing my proven strategies and techniques for success.
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I look forward to seeing you there!