How To Market Your Business And Attract More Clients

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As an online coaching entrepreneur, your success depends largely on how to market your business effectively. With the ever-increasing competition in the digital space, it is important to have a clear strategy in place that will help you reach and connect with potential clients.

Knowing how to market your business is core skill

In this blog, we will discuss some effective strategies for marketing your online coaching business and growing your client base.

1. Define Your Target Audience

The first step in how to market your business is to define your target audience. This involves understanding who your ideal clients are, what their needs and pain points are, and where they spend their time online.   The most effective way to drill down into the specifics of exactly who your ideal client is, is to look at your own journey.

Why?  Because your ideal client is 99.9% of the time, you from a previous point in your life.  The context or situation may not be the same, but the pains and frustrations most certainly are.  If you need help getting clarity on your ideal client then I have created a 5 part video series that will help you get the clarity, and confidence you need – you can enrol for free here.

Once you have a clear understanding of your target audience, you can tailor your marketing messages and strategies to reach them more effectively. For example, if your target audience is busy professionals, you might focus on marketing your coaching services through LinkedIn, where they are likely to spend more time.

2. Build a Strong Online Presence

As an online coaching entrepreneur, having a strong online presence is crucial to your success of how to market your business. This involves having a website that showcases your coaching services, your experience, and your expertise. You should also have active social media accounts where you can connect with potential clients, share valuable content, and build your brand.

In addition, you should consider creating a blog where you can share your insights and expertise with your target audience. This can help you establish yourself as a thought leader in your field and attract more clients to your business.

3. Offer Free Value

One of the most effective ways in how to market your business and to attract potential clients to your online coaching business is by offering free value. This could be in the form of a free e-book, a webinar, or a free coaching session. By offering something of value for free, you can build trust with your potential clients and demonstrate your expertise.

This strategy can also help you grow your email list, which is an important asset for any online coaching business. Once you have someone’s email address, you can continue to nurture the relationship and offer more value over time.

4. Leverage the Power of Video

Video is a powerful marketing tool in how to market your business that can help you connect with your target audience on a deeper level. You can use video to introduce yourself and your coaching services, share valuable tips and insights, and even offer online courses or coaching sessions.

One effective strategy is to create a YouTube channel where you can share your videos and attract a wider audience. You can also embed your videos on your website and social media accounts to increase their reach.

Video has been my personal brand hack, pretty much from day 1 of starting my own coaching business.  It’s been by far the most effective way I’ve experienced for creating connections and attracting clients.  When you show up consistently on video, your audience feel like they know you, even before they’ve booked a call with you.

5. Use Paid Advertising

To compliment your organic marketing strategies are important, you can consider using paid advertising in how to market your business. This could be in the form of Facebook ads, Google ads, or even sponsored content on social media.

To make the most of your paid advertising, it is important to have a clear strategy in place. This involves defining your target audience, creating compelling ad copy and visuals, and monitoring your results to make ongoing improvements.

6. Build Relationships with Influencers

Influencer marketing is a powerful way to reach a wider audience and build credibility for your online coaching business. You can identify influencers in your niche by conducting research on social media and using tools like BuzzSumo.

Once you have identified relevant influencers, you can start building relationships with them by commenting on their posts, sharing their content, and offering to collaborate on projects. By building relationships with influencers, you can tap into their existing audience and attract more clients to your business.

In conclusion, how to market your business effectively requires a clear strategy and a willingness to experiment with different tactics. By defining your target audience, building a strong online presence, offering free value, leveraging the power of video, and using paid ads and building relationships with influencers, you give yourself the best chance to succeed.

Sanae x

P.s  If you’re at the early stages of your coaching business journey – perhaps you’re still figuring out your ideal client, or you’re unsure of how to package your services, then why not join me and your fellow coaching entrepreneurs in my all new BLAB Academy membership programme.  

You will be supported, guided and held accountable during your business journey for making progress and ensuring that you are spending your time effectively.  You will learn step by step exactly how to launch and grow your passion based coaching business and never feel stuck on what’s next ever again!

I’ve made the investment a no-brainer and I want this to be accessible to you if you’re feeling burnt by previous high ticket investments that failed to get you the ROI you were promised, or if you just like to dip your toes in first and see what it’s all about before committing all in!

For just £197 per month you’ll have a coach in your back pocket, and a fabulous community of like minded entrepreneurs to share your journey with!  I know how lonely and isolated it can feel, so this is priceless! 


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