How I Went From Being a Stuck and Broke Coach to being a Purposeful and Prosperous Coach

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I remember feeling like I was in some kind of entrepreneurial groundhog day.

I’d done celebrating making the leap from my 9-5 only to discover I’d created another J.O.B for myself…EXCEPT this one didn’t pay but had me working longer and longer hours!

I was stuck on what it was going to take to turn my business into real results, paying clients, great money!

And to make matters worse I’d already invested £000’s in courses and programmes that just hadn’t delivered.

Talk about “Been there, got the T-Shirt”, I wore that T-shirt until it was threadbare!!

“Got any paying clients yet?”


That simple innocent question from an inquisitive loved one felt like an antagonistic challenge to my aching heart! It felt deeply personal, like I was being taunted or mocked for my ZERO results.

Cheeks burning and heart pounding in my chest I’d choke down the urge to SCREAM…

Instead I’d answer “oh, you know, getting there”…or some such bluster.

I’m sure I was fooling no-one. I was fearful and full of self-doubt.

How did I know this “thing” would ever work (read: pay)? How would I know if I was on or off track??

Short answer: I didn’t

So what happened?

I discovered my secret weapon, my smoking gun…if you will.

And it didn’t exist outside of me. It was all within – pure and simple.

All I had to do was get into ALIGNMENT with the truth of who I am

When I STOPPED looking externally for validation and sought internally for what I was most passionate about in my coaching business I LIT UP! (Literally – I glowed!)

I joined the dots of my story to discover my EXACT purpose – why everything I’d experienced in my life happened FOR me not to me. That my entire life journey was about bringing me to this place, this point of powerful service for my ideal client.

I didn’t need to focus on what I “could do quite well” (zone of competence…yawn! ) or try to emulate what others were already succeeding at (doomed to fail!)

I just needed to clarify and then step into my zone of genius and truly OWN IT!

That was 18 months ago now. So what were the results?

Total unadulterated fulfillment and a life on purpose. I work with dreamy clients that I love and I enjoy 5-figure months that once seemed impossible.

Don’t get me wrong. It’s not been easy, but neither would I want it to be. I love the challenge. I love pushing through and feeling every feeling, good and bad.

I recently lost my compass and got side-tracked out of alignment and that was the ultimate in emotional pain for me. But having been here before I knew what I had to do and the help I needed appeared for me

Find your passion.
That’s it.

Find your passion and build your mission and your message around that.

Sanae x


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