Do you find yourself staring at a blank screen, wondering what to post about?
You know that “content is king” and you really do want to show up and get visible so your ideal clients can find you and yet when it comes to it your mind goes…
You wind up wasting hours , breaking your head over what to say and then in a last minute rush you just post something random that you hate.
It’s so frustrating when you’ve got a burning desire to create an impact, to serve, and make a difference with your knowledge, experience, and gifts…
And yet you’re STUCK on what to say every day on Social Media!
Let’s get you unstuck!
I want to help you because this is so important to the success of your coaching business. No matter what stage of the journey you’re at, the truth is still that content is king (and as one of my coaches says “Consistency is queen”).
We’re in an information age right now, and people are consuming more content than ever before, in order to help them make a decision to buy. That includes you, your content and services.
Marcus Sheridan in his content marketing book “They Ask, you Answer” cites research that shows:
“Consumer buying patterns have gone through a monumental shift over the past decade…on average, 70% of the buying decision is made before a prospect talks to the company”
The good news is that your sales conversations become much easier – since they’re 70% sold on your already!
But this does mean getting out of your own way and giving your ideal clients what they need to help them make the decision to work with you. Your content is what builds that vital know, like and trust that you’re always hearing marketeers talking about!
And it’s not just WHAT you’re putting out there, as in expert positioning content, it’s also how you’re putting yourself out there. Your ideal clients will be attracted to your energy, your authenticity as well as your message.
Ready to show up and shine your light and attract your dream clients?
Of course you are! So, without further ado, here are my TOP 4 TIPS to help you shift your state and get into creative genius flow!
Change your STORY
I’m talking about the mental dialogue that is going on that is keeping you stuck right now.
Whatever drum you’re beating is what you’re creating in your experience. You’ve got to STOP telling the story of “I’m stuck, I don’t know what to talk about! What’s wrong with me? It’s all been said before…” etc etc etc
These statements are embedded commands to your brain and it will keep you stuck! Your experience will reflect back to you everything you’re affirming so choose your thoughts and words wisely!
Try affirming these for starters:
“Creativity flows through me and to me and I always know what to say”
“I love writing content, it always resonates with my ideal clients now”
“I’m unstoppable!! I love creating content with so many new ideas!”
When you change your stories, you change your life!!
2) Change Your State
Changing your state by changing your physiology is massively powerful for moving stuck energy in your body and releasing the stress that is blocking your creative flow.
When you’re stressed, blood, and therefore oxygen, flow to your creative prefrontal cortex is impaired and your ability to think clearly and creatively is reduced. Ever heard the term “cotton wool brain”? That’s what it’s like trying to think under the influence of stress!
Personally, about 90% of my content comes to me as inspired downloads while I’m out running. I feel like information is coming ‘through me’ and as soon as I get home I have to capture it – or sometimes I’ll record it into my phone while I’m running! It feels inspired and easy so whenever I’m in a creative funk, a run is my fix all!
If running isn’t your thing, jumping about to great music will do it, or a walkout in nature, or anything that moves your body and gets your blood pumping!
3) Change your Mindset
Shift your mindset from “What can I get?” to “What can I give?” This one simple shift in perspective is a game changer!
It’s easy to get caught up in negative overthinking when your creativity isn’t flowing as you’d like it to be. We lose focus on why we’re doing this work in the first place, the why that wants to serve and support others.
Realize now that your content creation is less about you, and more about helping your ideal client. Consider the fact that somebody needs to hear from you today, and they need some of your expertise, knowledge, and wisdom.
This alone is a powerful energy shift because it shifts from needy and desperate energy to one of contribution and service.
When you give, from a place of authenticity and integrity, the Universe responds in kind.
4) Clarity and Alignment with your mission and your message.
It would be remiss of me not to mention this fundamental piece of the coaching business jigsaw, after all, helping coaches get the clarity and alignment required to attract dream clients is my specialism!
When you’re clear on your mission and your message, it’s really akin to being aligned with your passion and your purpose. The positive energy flow is palpable and it creates by far the biggest shift that I see in my clients’ clarity, creativity, and confidence.
So consider the possibility that your ‘stuckness’ is a symptom of a lack of clarity in your mission and your message and that will give you a focus to work on right now.
Dial-in with specificity on exactly what you do [your niche] and who you do it for [your dream client], making sure that you’re clear on where they are now [the problem you solve] and where they want to be [the outcome you deliver]. This is a gamechanger for creating content with ease and that will resonate and convert prospects into paying clients…
To support you, I have a FREE 5-video series training and workbook that you can download that will help you join the dots of your own story and get the clarity and alignment you need to show up with clarity, confidence, and credibility and start attracting your dream clients!
I hope this article helps you to get unstuck.
If you want to crush the timeline on making £10k months your new normal in your coaching business then you can book your strategy call with me here and let’s talk about how I can help you make that happen: I want my strategy call with Coach Sanae!
Love Sanae x
Don’t waste any more time trying to figure this out on your own. I’m taking on new clients and if you’re ready to be my next success story, book a call with me ASAP!