The 4 Client Repellent States That Will Kill Your Online Coaching Business!

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Every online coach, who wants to grow their online coaching business, says the same thing “I want to attract a steady stream of dream clients”

Attract being the operative word here.

You want your dream clients to be drawn to you, to your content, to your website, to your messaging. You want your dream clients to find you.

You don’t have to chase people, do cold icky outreach and spam people’s inboxes, which is just plain annoying for them and damaging to your reputation.

It’s incredible that out of the sea of amazing coaches out there, something you say will just resonate with how others are feeling in that moment and a connection has been made. I think it’s a beautiful thing.

However, there is such a thing as not only not attracting clients, but repelling them!

Not attracting clients might be an issue of a matter of time – you just need to keep doing what you’re doing with consistent persistence.

Or not attracting clients might be an issue with your message. You might just need to hone your message, re-think your offer or who you really are here to serve.

But repelling clients? This is about who you’re being.

There are 4 client-repelling states that I want to highlight here that will kill your business so fast! I’ve seen it with others and I’ve also worked with my clients to turn some of these around when they really needed a breakthrough to get them back on track.

A lack of Integrity. This is about being who you want to attract. Walking your talk; practicing what you preach; keeping your promises to yourself as well as in business. You don’t have to have all of your shit together – none of us do! But you have to instill trust and that comes from being in integrity. You can’t expect people to invest in you, if you’re not investing in you.

Being Inauthentic. Being authentic is not easy because we’re conditioned to protect ourselves, to hide our vulnerability, to not put ourselves out there and risk judgement or criticism. We all have an inherent drive to be accepted and liked, and so if we’re going to show up and truly be ourselves, we have to be willing to accept the fact that not everyone is going to like us. You have to be OK with that.

Another way that in-authenticity shows up is in trying to emulate other successful people. I’m not talking about not modelling successful people, I’m talking about trying to act or sound like them.

I used to wish I had an American accent and was more ‘ballsy’ because one of my early coaches was a Bad-ass from Boston who dropped the f-word in her sentences like they were commas! She live streamed while smoking and wearing her dressing gown! It was hilarious! She also made 7-figures in her coaching business and helped so many women.

It wasn’t until my US clients told me they were drawn to my British accent and my energy that I realised how my coach was successful because she was being herself, and when I could just relax and be more myself, my business grew.

Low self worth – this is massive. You will never create a reality that is in conflict with your deep seated self-concept or paradigm. If you feel unworthy, undeserving or have low self-esteem then you’ll constantly be battling to prove yourself otherwise. But your results will continually match your paradigm. This is when you’ll attract the less that dream clients such as the “I can’t afford you” folks, the tyre-kickers and time wasters – all reinforcing your beliefs!

Neediness, desperation. When you’re needy and desperate, you’re operating from an energy of lack and scarcity. The frequency you’re putting out will bring back more of the same, more “I don’t have”. That lackful energy will infuse everything you put ‘out there’ into the world and again you’re reinforcing your current state of being.

Your state of being is everything!

As one of my favourite Spiritual teachers says Rev. Michael Bernard Beckwith says

“You can be the wrong person, doing the right thing, and still get the wrong result, or you can be the right person, doing the wrong thing, and still get the right result”

Think about the power of that statement.


Sanae xx

P.S. Ready to super charge your Client Attractor Factor? Book a strategy call with me using the button below. Let’s talk about how you can get the clients flowing in for real! It needn’t be the mine-field of melt-downs and resistance! Make 5-figure months your new reality:


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