Rise Above The Noise As The Credible
Go-To Expert Coach👉🏼

THE NICHE WHISPERER  

Get clear on your niche. Get clear on your business.

Ready to stand out as the Go To Expert?

Let’s Talk About Your Next How I can Help You

Hey Coach! Welcome to my world ☺️

You've no doubt found your way here because you're seeking more clarity, more confidence...And of course, more clients. Right?

You're in the right place if you know you're amazing at what you do, and you're passionate about helping people...

But when it comes to explaining exactly what you do, who you help and why someone should choose you, things get a little wishy-washy.

Perhaps you've been flip flopping from niche to niche longer than you care to admit...

You're constantly tweaking your messaging but it still feels 'off', and you're struggling to articulate the tangible outcomes and the value of your services without getting tongue-tied and awkward.

Or perhaps you think you are clear on your niche, but you still struggle to show up, talk about your work and put yourself out there with confidence.

This is where I come in...

I'm Sanae Floyd, and over the years my clients have dubbed me The Niche Whisperer 😎, and the Queen of Niching👑

I have an uncanny knack for seeing patterns, joining the dots and finding the thread that makes sense of what can feel like a jumble of ideas, experience and expertise.

With over 25 years experience in sales, I help coaches get to the heart of what they do best, define their niche,  and find the words to communicate the value of their work...

Because when you know exactly what you do, who you do it for and why it matters, running your business gets a whole lot easier.

Don't just take my word for it...

"The transformation I got was first of all, clarity on my niche. That was super powerful - I was not able to connect the dots myself, but after my first AMAZING and super powerful session with Sanae it all became crystal clear. And yet it was MY solution, she just knew the way to gently pull it out of me and connect the dots. It all makes complete sense now, but there was no way I could have had that revelation without Sanae"
Liis Koppell  - Nutrition Coach, Greece
"Honestly, I've been struggling with finding my niche for more than a decade, mostly because I kept believing that I could solve this problem on my own...Sanae is hands down one of the best, if not the best I have worked with over the last 15 years when it comes to discovering your niche.  Now I know who I am, and quite frankly - it didn't took very long. Her process is so unique and so dialed in that she can truthfully call herself the Queen of Niching."
Christian Gasper - Empowerment Coach, Germany
"Sanae has a real gift at identifying what your niche is and who your ideal client is. She is incredible at joining all the dots and making sense of what might be a bit of a jumble in your own head.  Personally, I was a bit confused and indecisive around who I wanted to serve for various reasons and my call with Sanae bought so much clarity and insight and helped me move forward.  To me, clarifying your niche early on is exceptionally important. Not doing so, you may waste time, energy, resources and money trying to support the wrong individuals. Everyone’s experience is different. Having that clarity, gave me confidence"
Kelly De Gersigny - Empowerment Coach, Australia

So, what exactly is a NICHE?

Your niche is the sweet spot between what you're brilliant at, who you love helping, the problem you solve and what people are willing to pay you for.

It's what gives your business direction.  

When your niche is clear, you know:

  • Who you're talking to. You understand your ideal client's problems, what they want and what matters to them.  
  • What you stand for. You know what you believe, what you bring to the table and what makes your approach valuable.  
  • What to say. You can explain what you do in a way that makes sense to the people you want to work with.  
  • What to sell. You can develop a signature offer that brings your expertise together into a clear, compelling solution for your ideal client.  
  • How to market your business. Your content, conversations, website and offers have a clear focus instead of feeling like a collection of disconnected ideas.

Everything starts to fit together.  

You stop trying to be everything to everyone. You stop chopping and changing direction every time you have a wobble. And you have something solid to build your business around.

But what if you already know your niche?

This is something I hear all the time.

"Sanae, I know who my ideal client is. I know what my niche is. But I still struggle to show up consistently, talk about what I do, and sell my coaching confidently"

Sometimes, that's a sign that there's still more clarity to find.

You might know who you want to help without being completely clear on the value you bring, the problem you solve or what makes your work different.

You might have chosen a niche because it seemed sensible, profitable or popular, rather than because it genuinely fits your strengths, experience and the work you want to be known for. Or you might have a niche that fits, but your message still doesn't quite capture what you do.

When those pieces aren't fully connected, it's easy to hesitate. You second-guess what to say, worry about getting it wrong and find yourself looking for another direction.

That's why my work goes beyond simply picking a niche.

I help you get to the heart of your expertise, find the thread that connects it all and put it into words that feel clear, credible and true to you.

Because you need to be able to communicate your value, not just know who your ideal client is.

Why Work With Me?

I I have a gift for seeing what other people can't see in themselves.  If you're a coach with years of experience, a head full of ideas and a long list of things you could do,  I'll start joining the dots.  

I'll deep dive into your story and spot the patterns, themes and strengths running throughout. I'll ask the questions that get to the heart of what you do best.

And I'll help you articulate the value you bring in a way that makes sense to you, and your potential clients.  What you've struggled to explain for months can suddenly make sense in a conversation. 

 This is work I've been doing for years, and it's one of the things I'm best at.  

My background spans more than 25 years in sales, leadership and coaching.

I understand that having a brilliant skill or service isn't enough if you can't communicate its value to the people who need it.  I've helped countless coaches get clear on their niche, their message and what they want to be known for. 

And my clients love the shift in how they feel, and what that clarity does for their business results in practical terms...

From "last chance saloon" to "a thriving business, with strong systems, and strong positioning!"

Lyndsey is a passionate branding genius,  marketing consultant and founder of the Powerhouse Positioning™ Method, helping entrepreneurs to stand out head and shoulders above with incredibly powerful brand
pssst...If you like my branding, it's Lyndseys work!

Lyndsey Thomas: Nourish Communications.

"I'm now having consistent clients and 5-figure months!"

Meera is an inspiring, dedicated and powerful executive leadership coach, influencer and speaker, and the founder of The Leaders Rise™ coaching programme.
She supports her leaders to communicate with confidence.

Meera Remani: Leadership Coach

"I have broken through some old money stories, and have a rock solid mindset"

Claire is a changemaker, natural born leader and coach to female founders helping them grow businesses that change the world. She is the creator of the Limitless You Academy.

Claire Ackers: Authenticity coach

"I was stuck, and now my business flows, and I have systems in place"

Libby is an incredibly powerful and gifted coach and practitioner helping families, supporting and empowering parents to raise confident, happy and resilient children.  Libby is a regular on local radio and has created products to support children to build confidence.

Libby Steggles-Ginn: The Emoji Coach

What becomes possible when you get clear?

Imagine knowing who you're talking to when you sit down to write a post, send an email or create content.  

Imagine being able to explain what you do without stumbling over your words, giving someone your entire life story or wondering whether they'll understand why it matters.  

Imagine having a signature offer that brings your expertise together into something your ideal clients can recognise as valuable.  

Imagine showing up with more confidence because you know what you're saying, why you're saying it and who needs to hear it.  

That's what we're working towards - genuine clarity about the work you do, the people you help and the value you bring.  

From that foundation, you can make better decisions about your offers, your marketing and where you want to take your business.  

And you can spend less time second-guessing yourself and more time doing the work you're good at.

Ready to get clear on your niche?

Perhaps you're struggling to define your niche.  Perhaps you know who you want to help but can't quite articulate what makes your work different.
Or perhaps you've been going round in circles with your messaging and offers and need someone to help you see the bigger picture.  

Whatever stage you're at, let's talk.  

I can help you get clear on your niche, your ideal client, your message and how to bring it all together into an offer that makes sense for you and the people you want to work with.  

Get in touch and tell me a little about where you're stuck.

We'll take it from there.  

Breakthrough Your Blocks to Real Results:

“If you're feeling like you're treading water in your business then Sanae is the person to see…All I can say is that if I'd worked with Sanae sooner I would have fast tracked my progress – she's a rockstar and I'm so pleased I chose her as my coach!"

 Karita Beard, The Boundless Consultant 

FREQUENTLY ASKED QUESTIONS

Traditional business mindset coaching tells you to overcome your "money blocks," visualise your six-figure launch, or "step into your CEO identity." While well-intentioned, these methods rely on your conscious mind. They ask you to use willpower to change how you feel about money.

This work is entirely different because we target the somatic protective mechanisms in your nervous system. Your struggle to save for taxes or hit six figures isn't a mindset problem; it is a neurological survival mechanism. If your subconscious believes that more money equals dangerous exhaustion, it will override any "positive CEO thoughts" and trigger self-sabotage to keep you safe at £5k. We don't just change how you think about business, we rewrite what your nervous system considers a safe baseline of income and exertion, so ease becomes your automatic default.

I sat in £50k of debt for years while trying every budgeting method and strategy out there, so I know exactly how heavy that weight feels. The hard truth is that you cannot budget or strategise your way out of a subconscious pattern that demands financial struggle. If you wait until you are completely out of debt to look at the bottleneck, you run the risk of recreating the same results. Upgrading your paradigm is the tool designed to help you clear that debt, not a luxury you buy after you clear it.

However, no one can make this financial decision for you, and I am not here to push you into a choice that feels genuinely unsafe.

Investing in yourself should feel like an expansion, not a reckless gamble that keeps you awake at night with anxiety. Only you know your numbers, your nervous system, and your current capacity. If choosing this work feels like an empowered step toward breaking your cycle, I am here to support you. If you need to focus on stabilising your baseline first, I respect that completely.

Listen to your own wisdom.

Absolutely. I am not a "woo-woo" coach who ignores business mechanics. Because of my two plus decades in real world sales and strategy, I know exactly what your business needs to look like to scale.

The difference is that we align your business strategy with your subconscious wiring. We design high-ticket offers that don't rely on your physical exhaustion to succeed.

Too many heart-led entrepreneurs wind up throwing in the towel on their beloved business, wrongly believing that making money is just too hard, and isn't for them.

Don't let this be YOUR story. 
Let’s Explore What’s Possible

LET'S CONNECT

© 2026 Sanae Floyd